Aprons

Aprons Simple Meals

A recent addition to the stores is its Aprons (formerly stylized with an apostrophe, i.e. "Apron's"^[36]) cooking demonstrations, customers are encouraged to sample easy-to-make, nutritious dishes prepared at in-store kiosks and take a recipe card with them. All recipes are developed in-house, using easy-to-prepare or prepackaged ingredients, often available at the Aprons kiosk.^[37]

Apron's Make-Ahead Meals

Publix, in 2005, introduced its Apron's Make-Ahead Meals concept, where customers could purchase six, eight, or twelve meals that they could assemble in-store. For an extra charge, an Apron's associate would prepare and assemble the meals. These were standalone stores located in Jacksonville and Lithia, Florida. In summer 2009, Publix closed both Make-Ahead Meals locations citing lack of customer interest.^[38]

Aprons Cooking School

Publix operates nine cooking schools under the Aprons name. These schools are located in Boca Raton, Jacksonville, Orlando, Plantation, Sarasota, Tampa, Tallahassee, and Lakeland, Florida, and Alpharetta, Georgia. Classes are geared toward all cooks wanting to expand their repertoire and feature renowned chefs, authors, and cooking celebrities, as well as experienced cooking instructors. The classes are designed to teach skills including basic techniques and wine pairing. Publix also offers classes for children ages 8 to 12, with separate classes for 13- to 18-year-olds, and adults.^[39]

Publix GreenWise Market

The exterior of the Publix GreenWise Market in Tampa

Publix GreenWise Market is a concept the company introduced in response to the increase in the number and profitability of health food stores. GreenWise Markets were created to increase awareness of nutrition; it focuses on organic and natural items. These stores are similar to the Whole Foods Market chain. GreenWise Markets is an expansion of a concept that began in the 2000s; most regular Publix stores have a GreenWise section.^[40] In addition to organic and traditional products, GreenWise Markets include salad and hot bars. The first six stores were set to be in Palm Beach Gardens, Boca Raton, Vero Beach, Tampa, Naples, and Coral Springs, Florida.^[41] The first GreenWise Market opened on September 27, 2007 in Palm Beach Gardens.^[42] The second Publix GreenWise Market opened in Boca Raton on May 29, 2008, located in Boca Village Square.^[43] The third Publix GreenWise Market opened November 6, 2008, in Tampa's Hyde Park neighborhood.^[44]

The interior of a Publix GreenWise Market

At this time, the company is focused on a "hybrid" concept where they integrate the greenwise concept into a traditional Publix store. These stores have a café, hot bar, and many items that you would find in a GreenWise store. A few of the locations are in Vero Beach, Naples, Tampa (Gandy Blvd), Viera, and Celebration.^[45]