The Little Clinic

In early 2006, Publix and The Little Clinic signed an exclusive agreement to open medical clinics within Publix stores. The first clinics were opened in the Atlanta, Miami, Orlando and Tampa markets in the first half of 2006. The Little Clinic health-care centers were staffed by nurse practitioners who can write prescriptions, provide diagnosis and treatment of common ailments and minor injuries, and offer wellness care like physicals, screenings, and vaccinations.^[62] Effective May 9, 2011, Publix closed the Little Clinics in its stores in order to focus on its core pharmacy and grocery business.^[63]

Current and former projects

In select markets, Publix is also conducting trials of other various specialties, including a cologne and perfume fragrance department, in conjunction with Camrose Trading.^[64]
Publix is also experimenting with a gourmet deli at its Lake Mary Collection store in Lake Mary, Florida.^[65]

Online shopping and delivery services

Logo of the defunct PublixDirect online shopping and delivery service.

PublixDirect

With the launch of PublixDirect on September 24, 2001, Publix entered the online grocery business, in hopes of serving the Southeastern U.S. The slogan used was "Online Shopping, Home Delivery." This occurred during the dot-com crash, alongside competitor Webvan's well-publicized failure. Publix found that demand for online grocery shopping in the Miami testing area was not as great as the company expected, and shut down PublixDirect on August 23, 2003.

Publix Curbside

After PublixDirect, Publix made a second attempt in 2010 at e-commerce with the introduction of Publix Curbside. Customers had the ability to browse and purchase groceries online, then drive to a participating location where an associate will have selected their items and would bring them out to the buyer's vehicle.^[66] Announced as a pilot program with locations in the Atlanta area and Tampa, the program was ended in January 2012 after its performance reportedly did not meet expectations.^[67]

Instacart

In July 2016, Publix announced another pilot program with Instacart to offer online shopping and delivery services in the greater Miami area. Customers in 37 ZIP codes from Hallandale Beach to South Miami are able to participate in the program. Not all products available at stores, such as tobacco, gift cards, prescriptions, and age-restricted items, are able to be delivered by the service.^[68] Beer and wine can be delivered in Florida and North Carolina only.
As of February 2017, Instacart deliveries from Publix are available in the metro areas of Atlanta, Charlotte, Fort Lauderdale,^[69] Miami, Orlando, Raleigh, Tampa, Jacksonville, and Nashville, as determined by ZIP code.^[70]